A SpyFu alternative for tracking competitor ads
SpyFu is a research suite: keywords, rankings, years of ad history. If what you actually want is to know when a competitor launches a new ad, you can pay a lot less.
| SpyFu Basic | Competitor Ad Radar | |
|---|---|---|
| Price | $39 / month ($29 billed yearly) | Free for 1 competitor · Pro US$18 / month for 10 |
| Best for | Keyword and SEO research, ad copy history | Knowing when competitors start or stop ads |
| Ad formats | Mainly Google search ads | Google search, display and YouTube ads |
| Alerts | Mostly a research tool you log in to | Email the day a new ad appears (Pro) or every Monday (free) |
| Data source | SpyFu's own crawl of search results | Google's public Ads Transparency Center |
| Keyword data, rankings, spend estimates | Yes | No |
SpyFu pricing as reported by TechRadar, October 2026. Check SpyFu's site for current plans.
When SpyFu is the better choice
If you need keyword lists, organic rankings, or estimates of what a competitor spends, use SpyFu or a similar suite. We don't do any of that.
When this is enough
If your question is "what are they advertising now, and what changed?", you don't need a research suite. You need someone to check every day and tell you. That's all we do.